My continuing fascination with lists:
Call your own shots
Be fearless
Keep moving
Love your job
Speak softly
Don't be predictable
Find a good woman
Learn to play the piano
You are what you drive
Avoid extreme makeovers
Late in 2004, I was asked by BizAz Magazine (a local Phoenix magazine) to speak at one of its “Business Beneath The Surface” breakfast meetings. As part of the event, participants have the option of submitting questions to the speakers, which are then answered during the breakfast.
One of the questions directed toward me was, “What advice do you have for someone who is just starting a business?”
I liked Clint Eastwood’s rules.
Also at that time, I happened to pick up a copy of Men’s Journal. Clint Eastwood was on the cover and an article featured 10 items called “Clint’s rules.” I found his rules to be interesting. They were things like, “You are what you drive,” “avoid extreme makeovers,” and things like that. As Clint Eastwood is a pretty easy guy to respect, I thought the whole rule thing was pretty cool. And the more I thought about it, I realized that over the years I had accumulated a number of principles (or rules) that I tried very hard to adhere to — and these rules (in many ways) have become the foundation for whatever successes I’ve had.
So, a few weeks before the meeting, I sat down and started typing — in no particular order — the rules I try to live by. At the breakfast meeting, I read my rules at the end of my presentation. The response was amazing. I was swamped with requests for copies of the rules. An edited list was published in the Arizona Republic newspaper a few days later. I was even called and interviewed by a local radio station about the list.
Since then, some of the rules have been edited, some consolidated, and a few new ones added. Despite those changes, the list of rules I presented that morning are pretty much what appears at the end of this post.
As I write this, I am now 54 years old, and during my life thus far I suspect that I’ve encountered more significant life events than most people ever dream about. Here’s some information about me:
I grew up in a lower middle class family in Baltimore’s inner city. We were always broke. I’ve earned everything I ever received. Very little was ever given to me.
I’ve been working as long as I can remember. Whether it was delivering or selling newspapers, pumping gas, working in construction or in a factory, I’ve always been making my own money.
And, of course, not all life events are happy ones.
I was stood up to be executed during a robbery of a gas station where I was working when I was 16. To my amazement, my would-be executioner could not muster the nerve to pull the trigger. This saved both of us. I lived, and while he went to jail, he did not go there forever. Even though there were other witnesses to the gas station robbery and assault, and other crimes he and a partner committed, I was the only one who testified against them. They both received major jail sentences.
I was with a United States Marine Corps rifle company in Viet Nam for a short while in 1969. As a combat rifleman, I learned several key life lessons that resulted in some of the rules I try to live by. I learned first hand how significant a role “luck” or karma can play in our lives. The rifle company I was assigned to, Delta Company of the 1st Batallion, 26th Marines, operated in the rice paddys of Quang Nam province. We operated on the squad level (7 to 10 of us, depending on casualties), and most every night we left our command post and went several kilometers out into the rice paddys and set up in ambush. While there are many who saw significantly more combat action than me, I did see my share. After 5 or 6 weeks, I was wounded and medevaced to Japan. I returned to Viet Nam several times after that, but came back as a courier of classified documents. Although I requested (at least twice) to return to my old rifle company, the transfer was never approved.
After the Marine Corps, I used the G.I. Bill to attend college, and graduated from the University of Baltimore with a degree in accounting. I attended college mostly at night. After college, I took and passed the CPA exam. I worked only a few years as an accountant. The lion’s share of my career has been spent as an entrepreneur.
I’ve been very lucky when it comes to business.
I started a successful business division for a company called LeaseAmerica. During the four years I was involved with this business, it grew to 84 employees and wrote over $150 million dollars in small office equipment leases. Its success helped redefine how business in that industry is now conducted.
Not long after I started the division for LeaseAmerica, I started a software company in the basement of my house. I started it with the little bit of money I had, and named it Parsons Technology. I owned this business for 10 years, grew it to about 1,000 employees and just shy of $100 million a year in sales. Eventually, we sold Parsons Technology to a company named Intuit. Because my then-wife and I were the only investors, and the company had no debt, we received the entire purchase price.
Shortly after selling Parsons Technology, my wife and I decided to go our separate ways and did the customary “divide everything by two.” I then moved to Arizona and retired for a year. This was a requirement of my deal with Intuit.
Retirement was not for me.
Retirement wasn’t for me, so after the mandatory year passed, and using the money I had from the sale of Parsons Technology, I started a new business. This business eventually became The Go Daddy Group. I started this business from scratch, did it without acquisitions, and developed our own products. In the process, I came spooky close to losing everything I had, and actually made the decision to “lose it all” rather than close Go Daddy. Today, Go Daddy is the world leader in new domain name registrations, and has been cash flow positive since October 2001 (not bad for a dot com). As of this writing, I continue to be the only investor in Go Daddy.
Throughout all of these life events, I came to accumulate a number of rules that I look to in various situations. Some of them I learned the hard way. Others I learned from the study of history. I know they work because I have applied them in both my business and personal life.
And one more thing.
I’ve read many times that original ideas are rare indeed. This is particularly true when it comes to the rules herein. I can’t imagine that any of my rules represent new ideas.
My contribution is that I’ve assembled these ideas, put them to work in my life, and can attest — that more often than not — they hold true.
While I put my 16 rules together in response to a business question, I’ve been told by others that they can be applied to almost any pursuit.
Here are the 16 rules I try to live by:
1. Get and stay out of your comfort zone. I believe that not much happens of any significance when we’re in our comfort zone. I hear people say, “But I’m concerned about security.” My response to that is simple: “Security is for cadavers.”
2. Never give up. Almost nothing works the first time it’s attempted. Just because what you’re doing does not seem to be working, doesn’t mean it won’t work. It just means that it might not work the way you’re doing it. If it was easy, everyone would be doing it, and you wouldn’t have an opportunity.
3. When you’re ready to quit, you’re closer than you think. There’s an old Chinese saying that I just love, and I believe it is so true. It goes like this: “The temptation to quit will be greatest just before you are about to succeed.”
4. With regard to whatever worries you, not only accept the worst thing that could happen, but make it a point to quantify what the worst thing could be. Very seldom will the worst consequence be anywhere near as bad as a cloud of “undefined consequences.” My father would tell me early on, when I was struggling and losing my shirt trying to get Parsons Technology going, “Well, Robert, if it doesn’t work, they can’t eat you.”
5. Focus on what you want to have happen. Remember that old saying, “As you think, so shall you be.”
6. Take things a day at a time. No matter how difficult your situation is, you can get through it if you don’t look too far into the future, and focus on the present moment. You can get through anything one day at a time.
7. Always be moving forward. Never stop investing. Never stop improving. Never stop doing something new. The moment you stop improving your organization, it starts to die. Make it your goal to be better each and every day, in some small way. Remember the Japanese concept of Kaizen. Small daily improvements eventually result in huge advantages.
8. Be quick to decide. Remember what General George S. Patton said: “A good plan violently executed today is far and away better than a perfect plan tomorrow.”
9. Measure everything of significance. I swear this is true. Anything that is measured and watched, improves.
10. Anything that is not managed will deteriorate. If you want to uncover problems you don’t know about, take a few moments and look closely at the areas you haven’t examined for a while. I guarantee you problems will be there.
11. Pay attention to your competitors, but pay more attention to what you’re doing. When you look at your competitors, remember that everything looks perfect at a distance. Even the planet Earth, if you get far enough into space, looks like a peaceful place.
12. Never let anybody push you around. In our society, with our laws and even playing field, you have just as much right to what you’re doing as anyone else, provided that what you’re doing is legal.
13. Never expect life to be fair. Life isn’t fair. You make your own breaks. You’ll be doing good if the only meaning fair has to you, is something that you pay when you get on a bus (i.e., fare).
14. Solve your own problems. You’ll find that by coming up with your own solutions, you’ll develop a competitive edge. Masura Ibuka, the co-founder of SONY, said it best: “You never succeed in technology, business, or anything by following the others.” There’s also an old Asian saying that I remind myself of frequently. It goes like this: “A wise man keeps his own counsel.”
15. Don’t take yourself too seriously. Lighten up. Often, at least half of what we accomplish is due to luck. None of us are in control as much as we like to think we are.
16. There’s always a reason to smile. Find it. After all, you’re really lucky just to be alive. Life is short. More and more, I agree with my little brother. He always reminds me: “We’re not here for a long time; we’re here for a good time.”
A special word of thanks.
I owe a special thanks to Brian Dunn. When I first wrote these rules down and was thinking about compiling them into a book — that book, like most books I suppose, has been half-done for a while :); — Brian read them and suggested a title. His suggestion was, “They Can’t Eat You.” I like Brian’s suggestion for two reasons: 1. It reminds me of my Dad. I sure miss him; and 2. It’s true. No matter how difficult things get, you’re going to be OK. It’s very important to realize that. Thanks, Brian.
It’s an objective fact that life often presents us with choices where the comfortable decision leads nowhere and one that threatens your ego has all the potential in the world.
You need a healthy ego to endure the abuse that comes with any sort of success. The trick is to think of your ego as your goofy best friend who lends moral support but doesn’t know shit.
In my mid twenties, when I was a banker, a top executive in the company offered me a job as his personal gopher. I declined because I already had a good job managing a small group of people. Being a gopher seemed like a step backwards. There wasn’t even a raise involved.
The executive went ballistic. He told me I was making the stupidest decision of my career. I laughed to myself, wondering if anyone was dumb enough to think a gopher job was a stepping stone toward becoming a captain of industry.
Another young guy in the division took the gopher job. A year later he was promoted to Assistant Vice President. In three years he made Vice President, thanks to his mentor. Now he probably owns his own bank.
What I didn’t understand at the time, and the executive in my story didn’t mention, was that the gopher job was his way of getting to know me better, and introducing me to the other executives before propelling me up the ranks. My ego clouded my judgment. I wasn’t willing to go from boss to gopher. That’s all I saw in this decision, even though the reality is obvious in retrospect.
Years later, I got a chance to fix that mistake. When Dilbert launched in newspapers, the response was underwhelming. In the early years, it wasn’t a workplace strip. It was about Dilbert’s life in general. He just happened to have a job. I was surprised to learn, via my e-mail, that readers loved the relatively rare comics featuring Dilbert in the office. Personally, I didn’t think those were my best work. My ego told me to do it my way. My readers told me I was wrong.
What the hell do readers know? After all, they aren’t syndicated cartoonists, and I was, albeit in only a few dozen newspapers. But this time, fortunately, I ignored my ego, changed the focus of the strip to workplace humor, and it took off.
Recently I was reminded of this as I watched two young people allow their egos to drive them over career cliffs. I know they feel good about their decisions, just as I did when I turned down the gopher job.
I’ve come to call this ego-driven behavior the “loser decision.” I don’t mean it as an insult. It’s an objective fact that life often presents us with choices where the comfortable decision leads nowhere and one that threatens your ego has all the potential in the world.
You need a healthy ego to endure the abuse that comes with any sort of success. The trick is to think of your ego as your goofy best friend who lends moral support but doesn’t know shit.
Has your ego ever driven you off a cliff?
Tip Dude is British, so Tip Dude makes tea. Tip Dude is British, so Tip Dude knows how to make tea. Tip Dude is British, so Tip Dude is addicted to tea. Here is how Tip Dude makes his tea:
(By the way, since this is British tea we’re talking about, this tip does not apply to green tea, chai, or Indian spiced tea.)
Creating a resume is probably the second most painful part of a job search (the actual interview being the first!) But making one doesn’t have to be difficult. Here are some steps to make resume creation easier:
Most of us aren’t 100% real. We are too afraid to show our true colors, to unfurl the flag of our true thoughts and emotions. We think people would run away screaming if they saw what we really looked like. Or we think they would fire us, drop us, hate us, judge us, tell others, or worse if we spoke from the heart.
Life is too short to waste it being fake.
Today, find the true grit needed to be who you are. Say what’s on your mind. Let your true face speak. The more you accept who you are – and share it with others – the less energy you will need to spend on hiding.
Indian media is abuzz with the news that Indian techies are lowest paid. Unfortunately the media is too busy in printing the news first before analyzing it!
As per Mercer Survey of IT Managers’ average salary position is as follows
USA $ 107 K
UK $ 118 K
Canada $ 93 K
Denmark $ 123 K
The corresponding figures for “low cost” nations are
India $ 25 K
Philippines$ 22 K
Vietnam $ 15 K
Average salary for professionals (not managers) is as follows
USA $ 60 K
UK $ 64 K
Canada $ 57 K
Denmark $ 70 K
The corresponding figures for “low cost” nations are
India $ 10 K
Philippines$ 8 K
Vietnam $ 6 K
The media mixed up managers’ salary with professionals’ salary.
With most of India’s professionals in 20s, the salary levels are low; the costs are much lower too. That is precisely our competitive advantage; if we can combine it with higher quality, we can grow much more in global software outsourcing business.
It is true in every OTHER profession, not in IT alone!
$ 10 K for a person in 20’s is a lot of money in India and the fact that there are 2.5 million such people in India is to be celebrated.
Economists and policy planners use “purchase parity” that links income to costs and raw salaries are never to be compared. An entry-level secretary in USA will earn about $ 10K; does any secretary in India get such a salary?
Such comparison of “apples & oranges” can lead to distortion and undue criticism (often without thinking) particularly from communists!
